1. Scope
This Privacy Policy governs how we collect, use, store, and protect personal information from users of our global women’s dress e-store, applicable to all website interactions, orders, and customer communications.
2. Information We Collect
- Personal Data: Name, email address, shipping/billing address, phone number, and payment details (e.g., credit card info) provided when placing orders or creating accounts.
- Non-Personal Data: Browser type, IP address, browsing history (e.g., viewed dress styles), and device information, collected via cookies to optimize website performance.
3. Purpose of Use
We use personal data solely to:
- Process and fulfill dress orders (including shipping updates and delivery confirmations).
- Provide customer support (e.g., resolving order issues or style inquiries).
- Send service-related notifications (no unsolicited marketing without consent).
4. Marketing Communications
We only send promotional emails (e.g., new dress collections, discount offers) if you opt in during account registration. You can unsubscribe via the link in every email or contact our support team to opt out.
5. Data Sharing
We never sell personal data to third parties. We may share it with trusted partners (payment processors like PayPal, shipping carriers such as DHL) only to complete your order, ensuring they adhere to strict privacy standards.
6. Third-Party Links
Our website may include links to third-party platforms (e.g., payment gateways). We are not responsible for their privacy practices—review their policies before sharing information.
7. Data Security
We implement industry-standard measures: SSL encryption, secure servers, and access controls to prevent unauthorized access, loss, or theft of your personal data.
8. Cookie Policy
Essential cookies enable core functions (e.g., cart management, checkout). Non-essential cookies (for analytics or marketing) can be disabled via your browser settings, though this may affect website functionality.
9. Data Retention
We store personal data only as long as needed (e.g., order records for 3 years post-purchase) or as required by Hong Kong law. Unused account data is deleted after 12 months of inactivity.
10. International Data Transfer
As a global retailer, data may be transferred outside Hong Kong. We ensure recipients comply with equivalent privacy laws (e.g., GDPR for EU users) to protect your information.
11. User Rights
You may request access to, correction of, or deletion of your personal data by contacting our support team. We will respond to requests within 3 business days.
12. Children’s Privacy
Our services are not for users under 13. We do not intentionally collect children’s data; any found will be deleted immediately upon notification.
13. Policy Updates
We may revise this policy periodically. Updates are posted on our website, and registered users are notified via email. Continued use of our services signifies acceptance of changes.
14. Contact for Queries
For privacy-related questions (e.g., data requests, breach concerns), contact our support team at [email protected]. We aim to resolve inquiries within 2 business days (excluding Hong Kong public holidays).